Intelligent Nutrients
Professional Haircare & Skincare
Trusted by conscious salon & spa professionals worldwide for performance & integrity.
Third party certified. No greenwashing. Full ingredient transparency.
Check Out What the Community Has to Say:
Why Professionals Partner with
I-N for Real Results.
DISCOVER HAIRCARE
Discover why I-N haircare products deliver superier, luxurious results with sustainability, transparency, and safety.
DISCOVER SKINCARE
Explore how I-N skincare & bodycare products are tightly curated, highly efficacious, and clinically-proven.
Your Path to Partnership
Apply
Submit your salon details
Experience
Receive your customized I-N Pro Sample kit
Partner
Access wholesale pricing, education, and retail support
Frequently Asked Questions
Have questions? We’re here to help.
WHO FOUNDED INTELLIGENT NUTRIENTS?
Intelligent Nutrients was founded by Horst Rechelbacher, a pioneer in clean beauty and the original founder of Aveda. After selling Aveda to Estée Lauder, Horst continued his work with renewed focus on creating a more luxurious, effective, and environmentally responsible line through Intelligent Nutrients. Today, I-N is led by his daughter Nicole Rechelbacher and his longtime partner Kiran Stordalen, who continue Horst’s legacy by creating high performance hair & skin care rooted in plant science, ingredient transparency, and care for people and the planet.
WHAT ARE ORDER MINIMUMS?
No. Intelligent Nutrients was designed to fit into the reality of modern salons and spas. We offer customizable bundles & flexible opening orders so you can choose exactly what fits your business model. Whether you’re a boutique spa or a multi-chair salon, we make it simple to start offering your clients the best through our clean, professional haircare and skincare lines.
WILL THE I-N PRODUCT LINE MEET MY PROFESSIONAL NEEDS?
Intelligent Nutrients is formulated for salon quality haircare, scalp care, and spa skincare results. Every product is developed with professional performance in mind and backed by clinical studies to prove efficacy. Salon and spa owners tell us their guests notice the difference immediately, and professionals feel confident recommending I-N because the results are not just promised - they’re measurable, high-performing, and repeatable.
WHAT KIND OF SUPPORT WILL BY BUSINESS RECEIVE?
When you bring Intelligent Nutrients into your business, you’re gaining more than sustainable salon products - you’re gaining a true partner. We offer flexible education (virtual classes, on-demand learning, and some in-salon training opportunities), marketing support, and retail merchandising tools to help your team confidently use, recommend, and sell I-N.
You’ll also have a dedicated salon success contact who is your go-to for answering any questions and understands the challenges of running a salon or spa. They're your dedicated partner to help support your business growth.
WILL MY CLIENTS CONNECT WITH THE LINE?
Yes. Today’s guests are looking for luxury haircare and skincare products that are also sustainable and transparent. Intelligent Nutrients offers elevated aromas, eco-luxury packaging, and ingredient integrity that resonate with conscious clients. By clearly sharing what’s in our products (and what’s not), you can build trust and differentiate your salon or spa retail offering. This trust leads directly to higher retail sales and client loyalty.
WHAT MAKES INTELLIGENT NUTRIENTS DIFFERENT FROM OTHER LINES I'M LOOKING AT?
Intelligent Nutrients leads with transparency, sustainability, and integrity. Our formulations are powered by plant science and designed for professional salon and spa performance, without compromise.
Every decision - from ingredients to packaging - is made with care for our stylists, their clients, and the planet in mind. Rooted in the legacy of Horst Rechelbacher (founder of Aveda), our mission is to support professionals with products that deliver results while honoring the caregiver mentality: helping you nourish, protect, and elevate well-being in every service you offer.
By choosing I-N, you align your salon or spa with a brand that stands for clean beauty, environmental responsibility, and professional excellence.
HOW SOON CAN I GET STARTED?
Most professionals receive their I-N Pro starter kit and account access within a week - usually sooner. Please fill out the request for information form and one of our salon success consultants will reach out to see if we are the right fit for partnership.